It is beyond outrageous that FIDF has the audacity to use Operation Rising Lion to raise more money while doing next to nothing for those actually on the front lines. The reservists sleeping in fields, lacking basic gear, scrambling to crowdfund helmets and vests—they’re not seeing your “support.”
You are exploiting a national emergency to boost your fundraising while falsely positioning yourselves as a lifeline to IDF soldiers. Where were you when units begged for thermal scopes? Where were you when families had to raise money for basic tactical gear?
FIDF is great at glitzy galas and PR campaigns. But don’t you dare pretend you’re shoulder-to-shoulder with the men and women actually risking their lives. Stop using their sacrifice to enrich your brand.
If you really care about the IDF, start with transparency: show us exactly how much of this money reaches the soldiers and units that actually need it. Until then, spare us the theatrics.
